The new car color series launched by BASF Paint Business Unit globally every year is an important source of inspiration for automotive designers. While boldly exploring new color gamut, BASF's designers also continue to strive for sustainability and functionality in color, presenting innovative colors in the 2022-2023 Automotive Color Trend Report: New ARRAY.

The new series is guided by user needs and carefully arranges the value sequence, hence the name "new pattern".

Imagine you are taking an elevator and you are located in the threshold space between the starting and ending points. Based on this spatial concept, the new series provides innovative prospects for the future of mobile.

Asia Pacific Market Threshold Space, Unlimited Imagination

In the limited space, the car colors in the Asia Pacific region represent comfort, joy, and sentiment. More importantly, they provide a wonderful interpretation of the constantly expanding and increasingly important self personality. Amidst the refraction and reflection of light, it seems as if people's elegant, calm, and exciting stories are unfolding.

The colors of the Asia Pacific region outline a positive and pragmatic future. Here, you can stay away from various pressures in real society and use colorful colors to depict your own life.

--BASF Asia Pacific Automotive Color Designer Matsubara Chikuri

In Chinese, 'Ranran' depicts a calm and relaxed attitude, showcasing a new perspective on the changes around us. Corresponding to the trend colors in the Chinese market, the designer started with the bright primary color "yellow" and created this bright neutral color - "natural yellow".

It is neither warm nor dazzling, neither flamboyant nor low-key. The delicate white flicker softens the color brightness and enhances the contrast between light and shadow, making it particularly suitable for sporty or futuristic cars. The new pattern is free from constraints and constraints, and the "natural yellow" indicates the trend of taking advantage of the situation.

Europe, the Middle East, and Africa markets open the door to unlimited possibilities

Europe, the Middle East, and Africa have pushed texture performance to new heights by introducing new colors with dazzling colors and strong light and shadow effects. The darker tones reflect a delicate and smooth texture, while subtle neutral color changes in light and shadow create a virtual temperament. Designers are based on the idea of

The law and philosophy create a unique and extraordinary visual impression with excellent color effects.

Overall, in addition to the uniqueness of visual effects themselves, how to cleverly extend and expand the application of color effects and characteristics is also an important factor in determining color identity.

--Mark Gutjahr, Automotive Color Designer for BASF Europe, Middle East, and Africa

The American market is full of hope and positive progress

Do you want to enter a completely different aesthetic field while preserving the exquisite appearance and enticing visual effects? Society dominates people's aesthetic direction. The color texture of the American market is profound and highly matched, expressing people's hope for progress. Whether it is individuals or groups, facing the natural and minimalist presentation effect, they will inevitably open their arms to the limited space.

Here, both individuals and groups can put aside the complex emotions and troublesome events in daily life and find a spiritual comfort. Exploring the infinite possibilities in the limited space along the way is a process of settling oneself and a journey of foresight for the future opportunities.

--Liz Hoffman, Automotive Color Designer for BASF Americas Market

BASF Coatings Business Department: Specialized in the field of technology

Every year, the designers of BASF's coatings business department are committed to innovating surface effects, color textures, and color varieties based on in-depth research on future trends. They are inspired by multiple fields such as industrial development, trendy markets, consumer products, and the natural environment, and share research results with BASF customers and automotive designers to drive future large-scale production plans.