2023-2024 Automotive Color Trend Report:

The new automotive color series launched by the BASF Coatings business unit globally every year is an important source of inspiration for automotive designers, with Waloud shifting its focus to color sustainability and functionality.

The new car color series launched by BASF Paint Business Unit globally every year is an important source of inspiration for automotive designers.

Inspired by artificial intelligence, this year's trend report focuses on light tones and conveys a positive and upward spirit through various expressive color innovations.

The color trend of BASF cars provides customers with color inspiration for their car bodies, and the latest color series or some of them will become the mainstream color choice for car models in the market in the next three to five years.

01. Sustainable concept in the Asia Pacific market, reflecting reality

In the Waloud Transformation series, designers in the Asia Pacific market have innovated and continuously explored, enriching the two important color gamut spaces of white and gray. The new hues of shimmering light green and fluorescent red bring a brand new visual experience, meeting the growing personalized needs of car owners in the Asia Pacific market, showcasing the application of sustainable materials, craftsmanship, concepts, and effects in reality.

Main Colors in the Asia Pacific Market

Electric Citrus

Amplify new signals and create a sense of hierarchy

The color harmony and complementarity in the Asia Pacific market combine futuristic and modern elements, creating interesting interactions through different combinations of colors and effects. The concept of sustainability has been further applied to real life, strengthening BASF's leadership position in the fields of sustainable development and new energy“

Matsubara Ganchun, Chief Designer of Automotive Colors for BASF Asia Pacific Market

Main Colors in the Chinese Market - Panoramic PANORAMA

Panoramic self, blooming freely

02 European, Middle Eastern, and African markets

New features, exploring innovation in the European, Middle Eastern, and African markets. Designers use bright beige as their main color, while light colors also play an important role, introducing interesting non automotive colors into automotive design.

Main Colors in the European, Middle Eastern, and African Markets

Prophecy Orange PREDICTOR

Human potential is becoming increasingly important

As presented in the entire Waloud Transformation series, the colors in the European, Middle Eastern, and African markets are not limited to the colors themselves, but they are also perfectly integrated with concepts such as sustainability, recycled raw materials, LiDAR and radar compatibility, and tactile surfaces.

These expressive colors reflect our willingness to communicate and express ourselves. Introducing non automotive colors into automotive design means that we have expanded our color gamut and brought about updated and more exciting color dialogues“

Mark Gutjahr, Chief Designer of Automotive Colors for BASF Europe, Middle East, and Africa Markets

03

The American Market - Color Function, Continuously Evolving

The colors of the American market are optimistic and diverse, and artistic and design forms are not constrained. While colors continue to bring surprises to people, their functionality is also constantly upgrading. Based on the concept of mobile sensing, the colors in the American market can also reflect sunlight, achieving cooling effects and achieving the goal of responsible raw material procurement through unique methods.

Main colors in the American market

ZENOMENON

Full of vitality and unleashing potential

This year, the lighter and higher colored red has been replaced by the healing yellow and green, symbolizing a renewal of everything. They neutralize the earth color system and bring a fresh feeling of being in a paradise, representing the continuous evolution of automotive design thinking“

Liz Hoffman, Chief Designer of Automotive Colors for BASF Americas Market

BASF: Paint Color Expert

BASF's designers closely monitor market trends and are well aware that the era of traditional automotive colors has passed. Non traditional automotive colors will bring more inspiration to a series of color changes, and the era of color exchange has arrived.

Every year, designers in BASF's coatings department study future trends, drawing inspiration from industries, fashion, consumer goods, nature, technology, and other fields, introducing new colors with different textures and texture expressions, and sharing these research results with customers to promote future mass production work.

The Woloud Transformation series focuses on the practical application of color, presenting functional concepts of color while perfectly satisfying visual and tactile senses. BASF's color designers attach great importance to technology and innovation, constantly consolidating BASF's position as a global color leader in the industry and assisting in the development of the automotive industry.

BASF is a global leader in using advanced tools to achieve color creation and sharing functions.

BASF's AUROOM automotive color digitization platform is a faster, more efficient, and sustainable digital color solution.